Move further with the keyword research feature to identify the ones that you can use to bring your listing up in the multitude of products existing and added daily on Amazon. Use this tool to choose keywords based on search volume and categories they are a part of. The keyword data you find can be downloaded in Excel for later processing, or analyzed immediately.
Pro tip: learn more about keywords in our guide about building your Amazon product page.
Good keywords will also provide you with a good pool of material for one of the most important steps for your business: advertising your listing(s).
The chances are that you will not be the only seller out there with the type of product you identified and currently selling. Keeping up with the competition is as important as finding a good product and releasing it.
The Product Tracker is a good way to check out how the competitors are doing as well as how your own product is doing post-launch. Combine this with budget and profitability predictions, and you should be able to always keep a good track of how your product will perform.