How to Start a Private Label Business [11 Actionable Steps]
- Start a company in your country
- Choose the region and Amazon marketplace to sell in
- Create an Amazon Seller Account
- Get familiar with Amazon Seller Central
- Choose the best payment platforms to receive your earnings
- Create Social Media accounts to promote your brand
- Learn the advantages and importance of having a brand
- Create your private label brand image
- The importance of Amazon brand registry
- Understand how to choose products for ecommerce
- The ultimate private label product checklist
- Tools for Amazon product research
- Offer a better product than your competition
- Find complementary products for your private label brand
- How product demand and precise numbers drive decision making
- Learn about Amazon gated categories
- Identify and avoid patented products
- Use AliBaba to find private label manufacturers
- Negotiate with private label product suppliers and get the best prices
- Order product samples
- Make your first product order
- Design your custom product packaging
- Create Amazon listing
- Perform product quality check before shipping your goods
- Create your Amazon Shipment
- Send products to an Amazon Fulfilment Center
- Amazon product page optimization
- The best pictures for your Amazon product page
- Choose relevant amazon product keywords
- Write a headline and bullet points that convert searches into customers
- Create a compelling Amazon product page description
- Complete and optimize your product page backend in Amazon Seller Central
- Learn about Amazon search index and check your keyword index
- Product launch checklist
- Amazon promotion options for your private label product
- Use Facebook page promotion in your Amazon product launch
- Leverage Social Media platforms for your new product launch
6. Use paid advertising for private label sales growth
- Get your first Amazon product reviews
- Use Amazon PPC to increase product sales
- Leverage Amazon AMS to reach out to target audiences
- Create an efficient advertising campaign
- Use multiple types of ads: Product Display Ads, Carousel Ads, Collection Ads
- Learn the importance of Amazon Seller Rating and Amazon Seller Feedback
7. Build your own website to sell Amazon products on Shopify
- Registering a domain name for Shopify
- Install and configure Shopify themes
- Create your Shopify landing page
- Set up the Amazon FBA Shopify integration
- Best Shopify apps for your ecommerce business
8. Optimize your ecommerce marketing strategy
- Understand the importance of search engine optimization (SEO)
- SEO vs. Paid advertising
- Find relevant ecommerce seo keywords with efficient keyword research
- Customer conversion rate optimization through reports
- Build email lists and use email marketing in the Amazon FBA launch and Shopify store promotions
- Use promotions and segmented audiences to build your private label brand
9. Take advantage of Amazon FBA tips and tricks
- Deal with negative reviews and Amazon hijackers
- Learn to contact Amazon Seller Support
- Manage product inventory efficiently and offer good customer support
10. Leverage social media brand building
- Best platforms for private label brand growth
- Use a social media marketing strategy to enhance your private label brand
- Build a community for your ecommerce business and create brand engagement
11. Keep track of your ecommerce business metrics
- Use Amazon reports to track your Amazon FBA product
- Install Google Analytics and build custom reports for the Shopify store
- Review advertising reports and optimize the ad budget for your private label product
