Keyword Scout: Amazon Keyword Research Just Got Better
Amazon sales have seen amazing growth in these past few months, as more and more people moved to online shopping caused by the current pandemic.
In fact, sales are as high as the holiday seasons and there’s a very good chance they might stay that way.
Needless to say, this is the best time to start or grow your Amazon private label and Jungle Scout is here to help.
They’ve recently added loads of new features to their Amazon tools, but the ones I want to focus on in this article are related to the keyword research tool: Keyword Scout.
It’s no secret or surprise to anyone that selling on Amazon is getting more and more competitive, so having accurate and updated data and analytics is the key to success.
Knowing what people are looking to buy, what competitors are up to or testing to see what works or doesn’t are all things that Keyword Scout can help you with.
That said, let’s have a look at the recent overhaul for Keyword Scout and how to take advantage of existing and improved functionalities as well as the new additions for the keyword research tool from Jungle Scout.
Things you’ll learn in this Keyword Scout overview:
- How to find competitor keywords that rank better than you
- What keywords are competitors focusing on in their PPC campaigns
- How to find long tail keywords
- How to analyze a competitor and overtake them
- What are your high-ranking organic keywords to exclude from PPC ads
- How to monitor your product-relevant keywords
Hopefully, by the end of this guide you’ll have a better idea of how to beat your competition, increase your PPC sales and at the same time cut your ad costs by not focusing on keywords you already rank for organically.
Keyword Scout - Jungle Scout's Keyword Research Tool
The basic features of Keyword Scout haven’t changed. It’s still a highly accurate tool that will give you results relevant to your keyword searches.
Most importantly, it gives insight into what people are actually buying!
All the basic keyword research functionality is still there:
- Exact match and broad match keyword search volume
- Historical trends
- PPC Bids
- Number of products that show up for a search
- How easy it is to rank
- Individual ASIN info
Keyword Scout - Advanced Features
Using competitor comparisons to improve or build a listing
Keyword Scout lets you analyze competitor product listings that are similar or relevant to your own product.
You can easily just get the product links and insert them into Keyword Scout and it will show you all the ranking keywords for those ASINs.
This way you can easily compare the keywords you rank for and where the competition is getting traffic from.
This is the most relevant possible data for your product, as there’s nobody better at determining similarities between products than Amazon’s own algorithm!
This data can be useful if you want to improve your current list or to get ideas when building a brand-new Amazon listing.
Seeing what similar ASINs are ranking for is very powerful as it gives insight into what real customers are looking for and actually buying.
How to find the keywords that your competitors are getting traffic for but you're not
There are a multitude of filters that you can use in Keyword Scout.
For example, you can search for you current product listing and see what are the keywords that aren’t performing in your top 50 or are even lower.
You can then combine this with a filter on your main competitors and see if they rank better for these keywords.
If they do, then it’s something that you can improve in your own listing and try to get more traffic from sources you’re missing out on.
You can also find keywords that your competitors are targeting and spending money on in PPC campaigns.
If you’re not including these in your listing or outbidding them in PPC ads, then you’re missing out on potential customers.
How to optimize PPC with Keyword Scout
You can save a lot of money by not bidding in PPC campaigns on keywords that you already rank for organically.
Using Keyword Scout to filter your top organic keywords alongside your PPC bids is an easy way to spot some cost cutting opportunities.
If you’re already in top 3 to 5 organically then you won’t be getting much more benefit from being sponsored as well.
Use Keyword Scout to find long tail keywords
Long tail keywords are formed of 3+ words and they are usually less commonly used in listings and PPC campaigns. Because of this they also tend to have lower PPC bids and are less competitive.
You can use Keyword Scout to see what long tail keywords your competitors are ranking for.
If there’s no recommended PPC bid next to the keyword it means that very few people are bidding for this and it might be a good pickup for your own campaign.
These long tail keywords are usually hidden gems as not many competitors will be using them in listings or PPC campaigns.
They might have low search volumes overall, but if all of them point to your product, then it adds up fast to a lot of potential customers!
“Dissect” a competitor’s performance
Keyword Scout can help you focus on a competitor and analyze his keyword performance. You can find the top-ranking organic keywords for their listing and compare these to your own.
This can give you great insight into keywords that you or your other competitors might not even be using.
You can mix things up and target these high performing keywords in various parts of your product listing like titles or PPC campaigns to complement your current top keywords.
As you’ve seen so far, the new functionalities in Keyword Scout really turn into a powerful Amazon keyword research tool giving you options to research your competitors, save money in PPC bids and improve your own product listing.
However, there are a couple more features included that make this tool even more useful.
Supercharge Your Amazon Business with Keyword Scout
As you’ve read a bit earlier, you can use Keyword Scout to build keyword lists that you and your main competitors are ranking for.
You can leverage this information in 2 ways:
You don’t have an Amazon product listing yet
You can use keyword lists from Keyword Scout to do research for your very first listing.
This can give you a great head start as you can build a highly optimized listing from the beginning, based on what’s already working for you competitors.
There’s also a keyword tracker embedded to monitor how different keywords are performing while you are still researching your product or looking for potential suppliers.
This will give you accurate data for when you actually get to building your listing by having information on what people are actually searching for.
Create (or improve) a highly optimized listing
There are two more features we need to cover which can greatly help you build a relevant product listing with Keyword Scout. These are the listing builder and content creator.
You can easily process keywords and remove duplicates in here as well as viewing their search volumes to ensure you keep only relevant keywords.
Once you start creating your listing here, as you use words from your keyword list you can see them get removed. This makes it easy to track what you’ve already used and what other keywords you still need to include.
The key, no pun intended, to a successful product listing is using as many relevant keywords as possible. And this tool can help you keep track of what you’ve included, what you missed and what can be improved.
Keyword Scout – Bringing more value to your Amazon Private Label
The keyword research tool that Jungle Scout was offering was very good to begin with, but now it gotten even better.
I’ll try to sum up all of the great features you have available with Keyword Scout:
- Competitor keywords that are performing better than your own
- Successful keywords your competitors use in PPC campaigns
- How to find long tail keywords
- How to target a specific competitor and overtake them
- Save PPC costs on keywords you already rank for organically
- Monitor keyword performance
- Listing builder that can help you build an optimized listing or monitor how it’s performing over time